The overarching goal of my research program is to advance theoretical and practical understanding of memory and judgment processes, particularly as people age, in consumer and socio-cultural contexts.
News & Announcements
Carolyn Yoon and Colin Camerer (Caltech) are guest editing a Special Section on Neuroscience and Marketing at the Journal of Marketing Research.
Scholars from all fields are invited to submit papers that demonstrate the power and promise of using neuroscientific knowledge and methods to answer important marketing questions. Submitted papers are expected to meet the high standards typical of top-flight research in neuroscience, and also to be relevant and clearly explicated for the JMR's readership (which has limited knowledge of neuroscientific detail).
Manuscripts should be submitted via http://mc.manuscriptcentral.com/ama_jmr. Enter "Author Center,” and then "Submit a New Manuscript." Please indicate in the cover letter that the manuscript is intended for the special section.
* Submission Deadline: November 30, 2013
* Expected Publication Date: December 2014